Jun
5
A golf promotion does not have to be a budget-breaker for your business.
Golf is often considered to be one of the more expensive hobbies or sports for the average consumer to pursue. Even so, a golf-themed promotion can still be affordable for your business and appeal to a target audience of a wide income range. Keep in mind the wide range of types, varieties, brands, and prices of promotional golf items out there. With golf’s upper-scale reputation, even a lower priced golf promotional item will have a high perceived value, will symbolize high quality, and will be reflective of an upscale company image for your business, product, or service.
Golf Etiquette is an important part of the game. Choose your golf promotional item accordingly.
Be aware of the golf etiquette rules that are a big part of the game. Choose promotional products that complement this quality of the game that may be less obvious to the outsider.
All About Custom Golf Clubs
The types of promotional golf items out there include: simple golf balls, golf tees, scoring pencils, gloves, gifts, golfing accessories, apparel, sport bottles, towels, bags etc. Golf promotional items can range from simple brand-name custom logo golf balls, to golf ball accessory bags or reasonably-priced golf tournament giveaway bags and golf event bags.
Mixing golf and business dealings is a common practice.
With golf and business dealings sharing a long history together, business and corporate workers remain a good target audience for a golf or golf-themed promotion. And, while this is true, do not forget to be aware of the fact that not every businessman or businesswoman may be good at or even like golf.
Why would anyone anticipate that mass produced clubs would help them play golf at their best? The reason is because golfers want to be better and they believe the hype from the golf manufacturers that the “newest” technology will improve their game. Well, the real answer is not in buying mass produced clubs but rather customizing your own golf clubs. Anyone who has ever had a set of custom golf clubs can tell you that finally having a set of clubs that are the right length, with the right grip, will greatly impact what you shoot the next time you are out on the golf course.
Choose a practical, re-usable product that can be used on or off the golf course.
Even a really golf-specific promotion can benefit by having dual-use products (which can be used on or off the course), such as: golf shirts, caps, sunglasses, water bottles, can coolers, can cozies, towels, golf umbrellas, etc., which can be equally useful both to golf enthusiasts and to the general public whether they are on a golf course or not.
If executed with careful thought and some creativity, there are some less obvious choices around golf-themed promotions to help you reach a broader audience by not only appealing to golf enthusiasts, but also those that might not be as knowledgeable, enthusiastic, or skilled in golf.
Just to make a point about custom golf clubs take a look around you the next time you are out on the golf course. Is everyone the same height, weight, sex, and age or are there major differences in appearance? Now, check out everyone’s golf clubs. Are all of the clubs practically the same with standard grips, lengths, and the like? So, what does this observation mean? It means that standard golf clubs don’t fit the majority of golfers. So if you truly want to improve your game you will customize a set of custom golf clubs, just for you. Now, you are probably thinking that custom golf clubs are even more expensive than name brand golf clubs. However, that is not necessarily the case. Not to mention that the fitted custom golf clubs you hear about aren’t anything at all like custom golf clubs, they are made from scratch just for you. Don’t get confused between fitted custom clubs and custom golf clubs. The fitted custom golf clubs simply start out with the standard set of clubs from any golf manufacturer and then they proceed to make the clubs more suitable to your personal and playing traits. Although the custom fitting doesn’t do too much other than cost you money because they are starting with a product that doesn’t fit you to begin with!
For golf enthusiasts there does not have to be an off-season period.
The golf season generally runs from April to around October, so if you want to time your golf promotion to be during the season, you will want to keep that time frame in mind. But many businessmen or vacation travelers that consider a trip to a warm-weather locale (where weather is almost always play permitting) an opportunity to get in a game, for them there may never really be an off-season.
Golf etiquette includes being nice, quiet, and polite and is meant to support the prestige, safety and pace of the game. Choose golf apparel and accessories that help encourage a clean appearance as well as good etiquette, consider: club brushes, shoe bags, caps, bag tags, divot fixer tools, ball markers, or a combo divot tool and ball marker. Some of these smaller items can be packaged as really inexpensive golf care kits, which include the tees, markers, and tools, but also antiseptic wipes, band-aids, and sunscreen.
Golf-themed quotes or humor, as in movies or jokes, have universal appeal.
Keep in mind that not everyone loves golf. But that’s okay. You won’t alienate them if you combine golf-themed media with the universal appeal of stories with a common moral or punch line that everyone can relate to.
In some industries, golf is considered an important business skill and it is even taught at some colleges and graduate schools. Business deals often grow out of relationships developed at business golfing outings. There are many known benefits of combining golf with business deals as playing the game helps people learn each other’s character and after game drinks often play an important part, too.
But I challenge you to think a little out of the box here. In this example, the match seems obvious, but consider, too, that your competitors are probably thinking the same “safe” thing. In this case, to stand out from the crowd you might want to do something a little different, so that your promotional golf ball does not become just another one of the many promotional golf balls that your potential customer is sure to receive from your competitors.
At the same time, if you do not own a golf-related business, that does not mean you should rule out using promotional golf items which can be equally effectively for promotional or marketing purposes across many industries.
Consider the following when contemplating and/or choosing promotional golf items:
The peak golf season encompasses the four “Grand Slam” events in men’s golf, which include: The Masters; The U.S. Open; The British Open; and the PGA Championships. Other ways to define the peak golf season in your area is the weather, e.g., some geographies do have different off-seasons when the weather may or not be appropriate to play the game, so be sure to also keep that in mind when planning your event.
Any promotional golf item that can be worn or carried is a walking billboards which means free advertising. Golf shirts are not just for golf. Golf shirts, also known as tennis/polo/sport shirts, are always popular imprinted products that easily double as business casual wear, or a company-identifying sales team uniform. Depending on your budget and the quantity of items needed, you might also want to consider other universal, unisex types of apparel such as: T-shirts (note: which some non-golfers might even think the golf term “tees” refer to), sweatshirts, windbreakers, long-sleeved shirts, or any other apparel item.